Joining Enterprise Florida in August of 2021, Madison Lawson is the senior manager for foreign direct investment for the state-designated economic development organization. Madison manages all foreign direct investment inquiries into the state of Florida and oversees lead generation from 19 overseas international representatives in Europe, Asia-Pacific, Brazil, Mexico and South Africa. In her role, she runs the project management of foreign investment leads from initial inquiries to established Florida businesses through a statewide RFI process. In her previous position at Enterprise Florida, Madison served as the regional trade manager for the Tampa Bay area, providing export counseling to companies in 10 Florida counties. Her responsibilities included managing trade grants, promoting international trade shows and missions, and coordinating educational programs and events for Florida businesses interested or engaged in international trade.
Madison’s background in international economic development began at the Tampa Bay EDC as the international business manager for the local organization as well as the manager for the regional trade and investment promotion partnership known as Global Tampa Bay. In this role she executed several trade missions to Latin America and foreign investment missions to Europe. She was also responsible for marketing and social media for the partnership as well as managing international project leads.
With a master’s degree in International Development and Emerging Economies from King’s College London and a bachelor’s degree from the University of Tampa, Madison has a depth of knowledge in international business and a personal connection to the Gulf Coast of Florida. While receiving her graduate degree, Madison worked at Catholic Relief Services to promote the use of innovative technology in international development projects. At the University of Tampa, Madison spent time conducting research on the informal economy in Cusco, Peru in addition to founding a social enterprise project in northern Ghana. In addition to her expertise in international economic development, Madison is a resident of Saint Petersburg, Florida, where she enjoys fishing, paddle boarding, and spending time at the beach.